The Internet Retailing Awards seek out and recognise achievement by the leading, admired and emulated multichannel retailers. This annual event is a highlight of the retail calendar.

Beyond the channel focus of eCommerce alone, beyond the shores of the UK, our Awards take into account the multichannel, multinational, multi-faceted achievements of retailers who’re connecting most successfully with the digital customer.

Our Awards span the gamut of Internet Retailing activities, are judged by an international panel of highly-experienced commercial leaders, backed by independent research to aid decision-making, and are topped by the discretionary blue riband – the Best Retailer Award.


  • The Internet Retailing Awards party

    Winners were revealed at the Awards Party at One Mayfair. View the full list of winners here and enjoy photos from the night here.

Contact Details

For any questions or to book a package please call Andy James or Rob Prevett on 020 7933 8999 or email


The Innovation Award - Commercially inventive

Sponsored by

Not newness for newness’ sake, but rather inventive and inspiring solutions for problems or the creation of new opportunities. The winner of this Award will have shaken something that needed disrupting, seen something that was obvious once their genius had made it clear, or so improved a business that it has created a new genre, a new mode of business or even a new verb!

Last year's winner

The Omni Award - Channel-knitting seamless capability

Sponsored by

Omni channel, omni device, omni-location, omni-format – eCommerce continues to explode in every dimension. We know how challenging core ecommerce is, before increasing complexity exponentially with the new dimension of channels: store, mobile, tablets, kiosks, digital display, print. This Award is for a company that astounds us with its ability to tame complexity merge all channels and touchpoints into a seamless experience for the customer. In our dreams this is the Award we’d like to think of deserving.

Last year's winner

The Mobile Award - The untethered brand experience

Sponsored by

The mobile dimension is integral to Internet Retailing. Phablet, tablet, phone or whatever new untethered device comes along, this Award focuses upon the role of mobile, mobility and unchained freedom within multichannel retail. The Award will go to the retailer whose mobile activities extend beyond an obligatory app and tablet optimised site to creating an integrated, coherent and compelling experience under their brand – using the unique capabilities of the device, location and context to reinvent the retail experience.

Last year's winner

The InternetRetailing in Store Award - Digitally-powered bricks, malls and streets

Sponsored by

2014 continues the renaissance of the store and in-store experience as a vital component of multichannel retail. InternetRetailing in Store considers the people, process and technology implications of the digitally-enabled store full of digitally-savvy customers engaging with digitally-empowered staff selling digitally enhanced products and services. Recognising retailers who have moved beyond digital displays and point digital offerings to create an immersive, connected and compelling experience.

Last year's winner

The Customer Award - Love into profit

Sponsored by

This award recognises the impact upon the customer and her experience whether it’s a case of insight to a given segment, an unerring knack of connecting, the greatest customer service or an immersive, breathtaking experience. Most importantly, the Award winner will have made the connection between the customer’s delight and her wallet, demonstrating a commercial benefit from their customer-centricity.

Last year's winner

The Capability Award - The underpinnings of commerce

Sponsored by VirtualStock

The underpinnings of commerce If genius is, as Edison claimed, 90% perspiration, then this Award values that 90% of eCommerce which is based upon the consistent, repeated capabilities of operations, IT, logistics, systems and processes. Web-level eye-candy is well and good, but it’s as nothing without the operational capability to deliver on those promises. The winner of this award may or may not have the snazziest interface or the most-hyped consumer brand, but they are efficient, effective and all-conquering with their ruthless capability.

Last year's winner

The International Award - International growth and presence

Sponsored by

While the UK is one of the most competitive retail markets in the world, many of the very best companies are seeing significant growth from European and global markets. This Award will recognise retailers who through brand extension, operational capability and market insight have created digitally-led or digitally-enabled international markets for their products and services. The determinant of success being the way they’ve incorporated international growth and performance into their business.

Last year's winner

The Market Entry Award [New for 2014]

Sponsored by

Whether a newly-founded retailer with sharp elbows creating a space, or an established retailer embracing multichannel, this Award is to recognise a new market entrant who has – since leaving the blocks within the last three years – has caught the eye of both customers and peers (now known as ‘competitors’!). This Award goes to the retailer that’s not only made a splash, but who looks to be making ripples for a good while to come – perhaps into another Award next year!

The Service Sector Award - Promise, experience and delivery

Sponsored by

Selling services online has its own challenges and rewards, and this Award looks to recognise those retailers who are taking a share of our customers’ wallets, yet without any physical products to show, sell and ship. While other retailers may envy their lack of physical product, we know that their business lives or dies on the promise, the experience and the memory under their brand. This Award is open to retailers – pure-play and multichannel – who sell direct to consumers yet who do not deal in product. Whether travel, financial services, games, software or innovative service, this Award recognizes the retailing talent beyond the normal notion of a ‘shop’.

The Brand Award - Soup-to-nuts selling

Sponsored by

Brands create products, desire and demand for their products, and increasingly move from supplying retailers, wholesalers and licencees to direct retailing under their own brand. From concept store to showcase experience, via pop-up, to a vibrant multichannel immersive brand experience, today’s global, authentic and connected brands are vertical, integrated and focused. This Award recognizes a brand that has embraced all aspects of multichannel retail, connecting in a profitable, sustained and market-setting way with their customers, distributors, retailers and international partners.

The InternetRetailing Award - Promise, experience and delivery

Sponsored by

This Award is given by the readers of InternetRetailing – the people’s award. All of the Commended Winners, upon announcement, are eligible for this Award and the readers will choose. Which company has most inspired them, is most deserving of recognition?

Read on for our winners….

Last year's winner

Best Retailer Award - The Judges’ Award 2014

There are “it” bags and “it” moments, and this Award simply says that the Winner has managed to assemble all of the parts in a unique and compelling way. Given solely by the Judges having reviewed all the nominees, voted on according to their own feeling, this Award recognises a company of stature in our industry. As Po, (the Kung Fu Panda) memorably said, “there’s no charge for awesomeness”. At least now, however, there’s an Award.

Last year's winner


2014’s Awards reflect the market buoyancy and the continued success of, and innovation within, the dynamic multichannel retail sector. Our new awards for 2014 include Market Entry, Service Sector and Brand making the entries far more open and giving an opportunity for fresh successes to gain recognition.

Nominated by you, our editorial team, judges and industry experts – the final decisions rested with our esteemed judging panel. Read on for the 3rd Annual Internet Retailing Awards winners!

The Innovation Award sponsored by dotMailer

Winner: Tesco [IRDX RTSC]

Tesco, Innovation Award, dotMailer

Commended: Argos [IRDX RARG], House of Fraser [IRDX RHOF] and Marks and Spencer [IRDX RMAS]

The Omni Award sponsored by Sapient Nitro

Winner: Argos [IRDX RARG]

Argos, Omni Award, SapientNitro

Commended: Evans Cycles [IRDX RCYC], House of Fraser [IRDX RHOF], John Lewis [IRDX RJLW] and Waitrose [IRDX RWAI]

The Mobile Award sponsored by LogMeIn

Winner: House of Fraser [IRDX RHOF]

House of Fraser, Mobile, LogMeIn

Commended: Free People [IRDX RFPE] and Shop Direct[IRDX RSDG]

The Capability Award sponsored by Virtualstock

Winner: Amazon [IRDX RAMZ]

Amazon, Capability, VirtualStock

Commended: Argos [IRDX RARG] and John Lewis [IRDX RJLW]

The Customer Award sponsored by SDL Fredhopper

Winner: Cult Pens [IRDX RCLT]

Cult Pens, Customer Award, SDL Fredhopper

Commended: ASOS [IRDX RASO], John Lewis [IRDX RJLW], Lovehoney [IRDX RHON] and Ocado [IRDX ROCA]

The InternetRetailing in Store Award sponsored by Inurface Media

Winner: Argos [IRDX RARG]

Argos, in Store, Inurface Media

Commended: B&Q [IRDX RDIY], Burberry [IRDX RBUR], House of Fraser [IRDX RHOF] and Thomson (TUI) [IRDX RTHO]

The International Award sponsored by Demandware


ASOS, International, Demandware

Commended: Mothercare [IRDX RMOC], Puma [IRDX RPUM], RS Components [IRDX RRSC] and Wiggle [IRDX RWIG]

The Brand Award sponsored by SLI Systems

Winners: Graze [IRDX RGRZ] and Lego [IRDX RLEG]

Brand Award, Lego, Graze, SLI Systems

Commended: Boden [IRDX RBOD] and [IRDX RMAC]

The Service Award sponsored by eSeller

Winner: Etsy [IRDX RETS]

Etsy, Service, eSeller

Commended: Dressipi [IRDX RDRE], eBay [IRDX REBY], Hungryhouse [IRDX RHHO] and Notonthehighstreet [IRDX RNOT]

The Market Entry Award sponsored by Metapack

Winner: Missguided [IRDX RMGU]

Missguided, Metapack, Market Entry

Commended: [IRDX RAOC] and Lululemon [IRDX RLUL]

The Internet Retailing Award sponsored by Venda

The Internet Retailing Award was chosen by you, the readers of Internet Retailing from all our shortlisted retailers.

Your winner was Waitrose [IRDX RWAI]!

Waitrose, Internet Retailing Award, Venda

Best Retailer Award - chosen by the Judges

This retailer has established a robust and scalable global business approach that has changed the industry

The Judges’ winner was ASOS [IRDX RASO]!

ASOS, Judges Award, Andy Harding


Our judging panel was drawn from the leading professionals in InternetRetailing. Our judges have previously featured on the cover of InternetRetailing Magazine, spoken at our Annual Conference or done both! The retail leaders are supplemented by industry professionals with a broad and deep insight to our sector, the skills, growth and commercial aspects. Our sponsors’ C-suite staff rounds out the Judges with their expert view of the industry players, current trends and not-yet-public activity from the global leaders.

  • Robin Phillips

    Robin Phillips

    Multichannel Director at Boots UK

    IRUK and IREU Advisory Board member, 2015

    Formerly Ecommerce Director at Waitrose

  • Andy Harding

    Andy Harding

    Executive Director, Multichannel, and Chief Customer Officer at House of Fraser

    IRUK and IREU Advisory Board member, 2015.

  • Tanya Lawler

    Tanya Lawler

    Vice President, UK Trading at eBay.

  • Peter Fitzgerald

    Peter Fitzgerald

    Country Sales Director, Google UK

    IRUK and IREU Advisory Board member, 2015.

  • Alan Giles

    Alan Giles

    Associate Fellow, Said Business School, University of Oxford

  • Donna Chen

    Donna Chen

    Group Strategy team, Alliance Boots

  • Ian Jindal

    Ian Jindal

    Ian Jindal is the co-founder and Editor-in-Chief of InternetRetailing.

    IRUK and IREU Advisory Board member, 2015.

  • Simon Forster

    Simon Forster

    Executive Director – Multichannel, Marketing & Supply Chain at Selfridges

    IRUK and IREU Advisory Board member, 2015.

  • Sarah Lukins

    Sarah Lukins

    eCommerce Director at LK Bennett.

  • David Walmsley

    David Walmsley

    Director of Multichannel Development at Marks & Spencer

  • Jennifer Cherrington Mowat

    Jennifer Cherrington Mowat

    Global Head of IT (Marketing / eCommerce) at RS Components

  • Jonathan Wall

    Jonathan Wall

    Group E-Commerce Director at Shop Direct Group

    IRUK and IREU Advisory Board member, 2015.

  • Walter Blackwood

    Walter Blackwood

    Director Group Logistics at Mothercare

    IRUK and IREU Advisory Board member, 2015.

  • Tracy Stone

    Tracy Stone

    Global Sales and Distribution Director at GANT AB

  • Shivani Tejuja

    Shivani Tejuja

    Digital Operating Advisor to Apax Partners

  • Eric Abensur

    Eric Abensur

    Chief Executive Officer, Venda.

  • Emma Herrod

    Emma Herrod

    Editor of InternetRetailing magazine and programme director for the IR Conference.

    IRUK and IREU Advisory Board member, 2015.

The Party

The Internet Retailing Awards was the place to meet, celebrate and enjoy our wonderful industry. From Amazon to Waitrose and everyone in between, we celebrated a magic-infused evening at One Mayfair with awards, entertainment, exquisite food, cocktails and drinks. Whether a prize-winner, celebrated retailer or industry professional, this is the one event of the year to join your peers in mixing business with pleasure while celebrating a night of monumental achievement. Forget about traditional sit down affairs, this was an event to interact with whether throwing doubles at the casino tables, ducking beneath stilt walkers or seeking out the Queen of Hearts with our magicians.

Everyone dressed to impress with a special congratulations to Angela Maurer and Jennie Saywell of Tesco who bagged the #DressipiStyle prize of £150 worth of Dressipi vouchers – well done ladies. You can see the winning outfits here.

Our fabulous photo gallery of the night is live here so get tagging, tweeting and sharing.


A big thank you to all of our 2014 sponsors! To sponsor the evening with one of our exciting packages, take a place on the judging panel and to invite your guests to our 2015 Internet Retailing Awards, please contact Andy James, or Rob Prevett, to discuss.

Download Sponsorship Opportunities here.

Download Awards Information pack here.


Any questions?
Give us a call

0207 933 8999

The 2014 event is over but for those of you who are already eager to join us for the 2015 event, register your interest here for exclusive priority access.



The Internet Retailing Awards traditionally take place in extremely special locations whether a hidden rooftop or a stunning skyscraper and this year was no exception as we brought the party to One Mayfair, a Grade I listed building constructed in Greek revival style between 1825 and 1828. Chosen to compliment the glamour and prestige of what was our third annual awards ceremony, this exclusive, elegant venue was the setting of a magical night.

(Next to 13) North Audley St

Stay the night

One Mayfair is ideally situated in the very heart of the City between Marble Arch and Bond Street tube stations but if you are tempted to stay the night, get the best hotel rates with our reservation partners here.